If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Easy Karaoke Hits Of GreaseLe Creuset Casserole Dish and Lid Almond 21cmBelkin USB2.0 Device Cable 3mLe Creuset Petit Casserole Dish Teal 10cmNicky Clarke 2000W Detox AC Salon Hair DryerTu Hollowfibre Pillow PairAntler Water Resistant MP3 CoverTwisterLe Creuset Petit Casserole Dish Blue 10cmKenwood Energy Sense Kettle ChromeLausanne Large Sofa NaturalMicrowave Wall Mount WhiteTu Medium Depth Baking Tray with Rack BlackPhilips AT&T Williams Rotary ShaverLudlow Large Sofa SageWooden Frame and Rattan Storage Cupboard NaturalSouth African Poppy Abstract Wall ArtGarmin Nuvi 1340 Sat NavChristy Riviera Stripe Beach Towel PlumOdyssey Tumble Twist Bath Mat WhiteLe Creuset 20cm Omelette Pan AlmondZoggy Sun Protection Float SuitBelkin Screen Overlay for iPod ClassicIn My Pocket Pretty Pet PalaceMorphy Richards Brushed Stainless Steel BRITA KettleFogarty Orthopaedic Support PillowPhilips CD1554B/05 Quad PhoneGuitar Hero World Tour Guitar Bundle for PS3 by ActivisionDraper 82mm Planer 480WFit and Fresh Breakfast Chiller
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Creda Spa 300C 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300C 8.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 6 spray pat

Masterplug Large cable reel 30m
This extra long 30m cable reel is essential when doing DIY or gardening and you need somewhere to plug the drill or lawnmower. Easy to carry with a sturdy inbuilt handle, it has four built-in plug sockets and can be used in temperatures as low as -20°C.

Christy Modern Rose Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Modern Rose Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the regal, Versailles-esque design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried for total con

Sainsbury's 4 Slice Stainless Steel Toaster
A useful 4-slice with an attractive brushed stainless steel finish. Features wide slots that can accommodate thicker slices of bread, a standard duration/browning setting, and 2 clever auto settings for toasting frozen bread and reheating already-toasted slices. It also has a useful cancel button. Unlike many 4-slice toasters which apply a single setting to all 4 slices, this has 2 control dials allowing you cook each batch of toast differently. There's a built-in cable storage system, so you can reduce wa

Belkin 2-N-1 USB 2.0 7-Port Hub
Add six more USB slots to your computer with this useful USB2.0 7-Port Hub. With a base to help you store whatever you need to keep close to hand and a rotating connector, you can direct the hub away from any additional slots on your computer, ensuring you still have access for all your other hardware.

Sainsbury's Basics Cookware Set
Cookware needn't be expensive and this great set from the Sainsbury's Basic range will ensure you cook some great food. It includes a 14cm milk pan, 16cm saucepan with lid, 18cm saucepan with lid and a 25cm frying pan. All the saucepans are non-stick and both the pans and the lids are made from carbon-steel material. The cool to touch Bakelite handles have a thumb groove for sturdy holding and feature holes so they can be hung up for storage purposes.

Verbatim Blue 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a metallic blue, with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very conveni

Le Creuset Rectangular Roasting Dish Volcanic 26cm
This volcanic orange Le Creuset roasting dish has been hand-finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Oral B Professional Care 2000 Toothbrush
The Oral-B Professional Care 2000 removes twice as much plaque as an ordinary tooth brush. It has two operating modes for sensitive and thorough cleaning, and a visible pressure sensor that lights up if you are brushing too hard. It features a new ergonomic handle and modular charger and includes a sensitive brush head. It comes with a 30 day satisfaction money back guarantee and a 2 year manufacturer's guarantee. A 14 day charge life means it's the perfect travelling companion.

Remington Compact Diffuser 2000W Hair Dryer
The Remington Compact Diffuser 2000W Hair Dryer may be small, but don't let that fool you. This compact dryer packs 2000W of pure drying power! The dryer features a diffuser attachment for drying curls and to add volume and body, a slim concentrator nozzle for precision drying and styling, three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 1.8m swivel cable makes it easy to wield freely and the

Lilbourne Chair Natural
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

Tu Fabric Blackout Roller Blind Chocolate
A fully adjustable chocolate-coloured fabric blind with a plastic side pull mechanism. Designed to prevent light creeping through, this blind will help keep a room dark in well lit urban areas or even during the day. It can be wiped clean with a duster or damp cloth. Includes brackets, screws and fitting instructions.

Ken Hom 36cm Non Stick Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

Brita Fjord Cool White Filter Jug
The Brita Fjord Cool White Water Filter Jug is an environmentally and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The jug is dishwasher-safe and has the added bonus of fitting in the fridge door. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime sc

Samsung Q2 16GB MP3 Player Black
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 techonology to recreate the three dimensional environment that the recording took place in. This results in muc

Gallery Contemporary Bevelled Full Length Mirror
The Gallery Contemporary Bevelled Full Length Mirror features an antique silver paint finish frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of décor styles. The mirror can be hung landscape or portrait and comes complete with wall fixings. The Gallery mirror collection is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Sainsbury's Towel Chocolate
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Samsung Q2 8GB MP3 Player White
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

Kenilworth Regular Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Prolux Small Oval Shower Screen
The Prolux Small Oval Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings. Ideal for any bathroom, the oval screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroom decor, and at 140 x 80cm, it is the perfect size for a standard b

Ring Powering Battery Charger 12Amp 6V to 12V
A professional grade, variable voltage battery charger in a durable metal and rubber construction. This charger sports a range of features that make it easy to use in the home or in a more professional environment. It is suitable for charging both lead acid and gel battery types, and can change from 6V mode to 12V mode at the flick of a switch. An ammeter displays the rate of charge applied, as the charger has both fast and slow charge settings to suit your needs. Suitable for vehicles up to 3.0L, and batt

Forest Wall Art Set of 3
Lose yourself in a tranquil, sun dappled forest without leaving your sitting room! The natural, muted colours in these 3 prints will lend an organic note to a variety of interior settings. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.

K'NEX 400 Pieces Tub
This fun set from K'NEX contains 400 bold-coloured mini bricks, rods, connectors and wheels so you can get creative building vehicles, buildings and other fun contraptions. A handy guide also gives hints and instructions on how to build over 20 different models. The storage box makes for easy transportation of parts and stores pieces between play. Suitable for children over 7 years of age.

York Workout Tower
This workout tower from York is great for exercising the upper body without the need for extra weights. You can use your own body weight to effectively train your arms, chest, back, shoulders and abs. Measuring 210 x 130 x 59cm, this silver workout tower has a maximum user weight of 120kg and you can do pull ups, press ups, knee raises and dips to strengthen your muscles. Assembly is required.

Stainless Steel Bird Nut Feeder
The Stainless Steel Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (stainless steel with wire mesh nut cylinder) blends beautifully with any outdoor design scheme. It has a substantial capacity and can be filled with almost any kind of nuts (consult an expert if you're not sure which nut types are safe and edible for most garden birds). There's no self assembly required; just fill with nuts, hang, retire to a discreet distance a

Rowlinson Haven Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Haven Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The inspired design gives the structure an old world, comfortable feel, the unusual shape provides extra seating space and fits conveniently into a right-angled corner, while the metal detailing adds an elegant touch. Made from sustainably sourced timber and metal, this attractive arbour is pressure

New Super Mario Bros for Nintendo DS by Nintendo
The Super Mario brothers explode into action one more time - new monsters, new challenges and new power-ups make this the best Mario game yet. There are eight worlds to travel, each containing ten levels, as well as several Mario mini-games. There's also a wireless multiplayer mode where you and a friend compete to collect as many stars as possible. Suitable for ages 3 and over.

York Diamond 90kg Olympic Rubber ISO-Grip Set
A premium set for starting Olympic-style lifting. The plates in this set feature an ingenious design to make loading and moving plates easier and safer, with no pinching. The patent-pending design has thicker hubs than rims. This allows a small space for fingers to easily grasp the plates, while still maintaining standard Olympic hub sizes. Truly ergonomic Olympic lifting is now possible. The plates on this set are all coated in rubber to increase durability and to protect the floor. The set contains four

Seagate FreeAgent Go Silver 320GB Portable Hard Drive
A sleek, extremely thin portable drive, perhaps the thinnest you can buy - with a useful 320GB of space. The cables are even extra compact. The drive takes care of automatic backups, because often people forget or don't bother to back up their data. Automation is perhaps one of the most important factors, while encryption keeps your files safe. The silver design keeps it in tune with modern computer design. The Seagate FreeAgent Go 320GB Portable Hard Drive carries a 5 year guarantee.

HP 57 Colour Ink Cartridge
The HP 57 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 57 ink cartridge - HP Deskjet 450ci/450cbi/450wbt, HP Deskjet 5145/5150/5151/5550/5552, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Deskjet 9650/9670/9680/9680gp, HP Digital Copier 410, HP Officejet 4105/4110, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 5505/5510/5515, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1110/1200/1205, HP PSC 1210/1213/1215/1217/1219, HP PSC 1310, HP PSC 1311/13