Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Yamaha Classic FM School Recorder KitRectangular Planter with TrellisTu Leaf 7 Light Ceiling Fitting Antique BrassSlatted Bamboo Unit 3 Drawer WhiteLilbourne Large Sofa Bed NaturalDraper Fold Down WorkbenchTu Red Cotton Ribbed RunnerRevelation Korat 20" ABS RollercaseSalter Body Fat and Water Analyser ScalesTenn Ladies 8 Panel Cycle Shorts BlackTomy Aquadraw ClassicHP 351 Colour Ink CartridgeSamsung LE37B530 37" Full HD 1080p Digital LCD TV BlaLe Creuset 26cm Cast Iron Shallow Casserole Dish GraniteDirt Devil 2000W Bagless Vacuum with Turbo Brush Red and SEpson T0614 Yellow Ink CartridgeMagnext Girlz System DeluxeTu Bar Tool SetStar Wars Darth Vader LaptopKidiZoom Digital CameraSylvanian Families Cycling with MotherCroydex Wooden Shelf Mirror Light WoodIn the Night Garden Single Duvet SetMaxell Crystal Budz Headphones VioletHarris No Loss Brush 3 PackGordon Ramsay Serving BowlBunnykins 2 Piece Christening SetMicrosoft Comfort Curve Keyboard BlackTu Robot CushionOlympus FE-5000 10 Megapixel Black Digital Camera
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Yamaha Acoustic Guitar Basic Kit
Get to grips with the classical guitar with the Yamaha Acoustic Guitar Basic Outfit. This beginner's guitar kit contains everything you'll need to get started on the road to folk stardom. The natural wood finish F310 steel string guitar, designed and manufactured by renowned instrument makers Yamaha, is made from quality wood with a spruce and mahogany body and rosewood fingerboard. But the virtuoso instrument is just the centrepiece to this complete guitarist's set, which also includes plectrums, a YT100 e

Hoover Airvolution Freedom Allergy Care Plus Vacuum Cleaner
The silver and titanium finish Hoover Airvolution Freedom Allergy Care Plus Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1600W motor provides 200 air watts of suction. The bagless design gives 2.2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the vacuum is fitted with a quick release Explorer Lance for speedy cleaning and one touch bin emptying.

Homedics Motor Back Massager and Heat
This fantastic chair massager can soothe your upper and lower back and thighs at home, at work or in the car. It's sold with an AC plug for indoors and a 12v adaptor for use in the car. Finished in simple black, it will look great in any home, and will blend in with most car seats and office chairs. The five massagers work their magic in your lumbar region, shoulders and thighs all at once, with a hand control enabling you to choose speed and heat settings. You can also isolate one area, or select any comb

Mega Bloks Struxx Basixx 20
The Struxx Basixx 20 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 234 parts and 20 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content. No fewer than 5 feature parts enable the structures to be expanded furthe

Brabantia Steel Tea Coffee & Sugar Canisters
Practical and stylish, these Brabantia storage canisters are for storing tea, coffee and sugar and are labelled as such. Contents stay fresher for longer thanks to their flavour-tight seals and they've a 10 year guarantee.

Oral B Sonic Power Toothbrush Refills 4 Pack
Crisscross bristles on these four Oral B sonic brush heads effectively remove plaque without irritating gums for a clean healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Morphy Turbotip Steam Iron
Steam is the most effective way of removing creases from clothes, bedding and upholstery as it penetrates deep into fibres, loosening and relaxing them. This Turbotip Steam Iron not only has a continuous steam function to remove even the most stubborn creases, but its ceramic soleplate also glides and flattens, with a sharp tip to get into the tightest of corners, collars and cuffs. A vertical steam function allows you to freshen up hanging clothes without leaking thanks to a 'no drip' feature. Limescale ca

JVC Pink Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a vibrant pink to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fi

Western Digital 500GB Mybook2 Essential Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Home Edition hard disk drive. With 500GB worth of storage, there is space to fit up to 142,000 digital photos, 125,000 MP3 songs, 220 hours of DVD quality video or 60 hours of HD video - plenty of space for treasured memories. Taking up no more space than a paperback book, the Western Digital hard drive takes no installing - you can plug it in and use it almost instantly.

Sabichi 24cm Stockpot
Enjoy cooking with this heavy-duty 24cm stockpot and lid from Sabichi. Made from shiny stainless steel it is straight-sided and is suitable for use on gas and electric hobs. A 3mm encapsulated base allows for even heat distribution so you're less likely to burn your food. The tempered glass lid has a steam vent and a stainless steel handle. Easily cleaned as it is dishwasher safe, it will make a great all-round, everyday cooking pot. 2 year guarantee.

Tu Leaf Table Lamp Antique Brass
Table lamps can help create mood in a room and become a great focal point. This pretty antique brass table light has the feel of a plant in bloom about it, with two bulbs encased in white frosted glass as the bulbs and brass leaves twisting elegantly around the stem. The switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a floor lamp in the same design if you like your lighting to match. Bulbs are included in the pa

Minky Automatic Airer
The Minky Automatic Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single, simple move. It has castors for easy mobility, plenty of hanging space and is equipped with a mesh shelf for "dry flat" items like delicate wool jerseys. The Minky Automatic offers a whopping 20m of total drying space, yet folds flat for easy storage behind a door, in a cupboard or under a bed.

Tenn Ladies 8 Panel Cycle Shorts Black
Ladies' cycling shorts designed to draw moisture away from the body, keep you warm, and support your muscles. These black shorts have a range of professional features designed for the active cyclist. Featuring an anatomical design, as well as a flattering, stylish design, these are great shorts for your cycling, no matter what level. A professional, 8 panel flat-stitched seam means these shorts reduce chafing, while an anti-bacterial insert helps keep you healthy. And leg grippers stop the shorts from gathering up as you pedal. All finished off with a low sheen fabric.

Honey Rattan Ball Shade
This 'wound' rattan effect lamp shade in an attractive dark honey colour will give an earthy, homely feel to a room when fitted over any pendant light fitting. The reinforced weave will ensure that a warm light is emitted created an inviting cosy atmosphere. Not suitable for use in bathrooms as the condensation in the air may effect the quality of the fabric.

Fisher Price Combo Scooter
This fantastic Fisher Price scooter is cleverly adapted to grow with your child. For extra stability, use the third wheel as you child learns to use it and gains confidence and balance, then progress to just two wheels by inverting the two back wheels to create one large wheel - simple! The handlebar height is adjustable to suit children of different heights and the large front wheel with rubber tread offers extra stability. Suitable for age 3+.

Natural Wicker Garden Tool Set
This Natural Wicker Garden Tool Set is durable and practical, the set comes in a prety basket making it an ideal gift for keen gardeners. The set consists of a fork, trowel, hand rake, planting trowel and furrowing tool, each of which has a wooden handle with comfy foam grip and with a matching green, rust resistant, and heat treated blade. All components pack neatly and conveniently into the elastic straps on the wicker basket for easy storage... although the set is so attractive you probably won't want t

Pony In My Pocket Show Jumping
The Pony In My Pocket Show Jumping Playset is the domain of the Quarab Pony Family! The pack includes 1 Pony Show Jump playset, 1 exclusive Quarab Mum and 2 exclusive Quarab foal figures - available only in this playset - plus two barrels. Suitable for ages 4+.

Tu Silver Plated Frame 6x8"
This beautiful, elegant and simple photo frame is plated in beautiful, shining silver. The faux suede backing with its own stand and white mount will ensure that your photographs are well-protected and stylishly displayed. Whether placed on mantle, table, piano, desk or bedside, this silver plated frame adds a touch of class to any room.

Different by Design Mattress Protector
Mattress protectors can improve the comfort of your bed while lengthening the life of your mattress, making them an essential part of any bedding set. The Different by Design Mattress Protector is made from quilted 100% cotton and machine washable, making it suitable for everyday use. It's an attractive addition to your existing bedset.

Hannah Montana Airbrush Nail bar
Add a touch of Hannah Montana glamour just like Miley Cyrus does with the Hannah Montana Airbrush Nail Bar. Get creative and design some fabulous nails for yourself. Choose your colour and use the motorised stylus to airbrush the shade on to a set of blank false nails. Embellish your design with a selection of dazzling nail jewels, stencil on a shape or two and presto! Instant super star glamour! The nails are easily removed afterward, so your secret identity will remain safe! The set includes the hand

Belkin Clear Acrylic Case for iPod Nano
Protect your iPod from scratches, scuffs and dirt with the Belkin Clear Acrylic Case for iPod Nano. This case is made from clear acrylic and will fit any 4th generation iPod Nano. The dockable, removable base cabinet gives you full access to connectors and navigation. The Belkin Clear Acrylic Case for iPod Nano has a durable polycarbonate construction which is slim and lightweight, and carries a lifetime manufacturer's guarantee.

Philips CD2554S/05 Quad Phone
One of the best high specification, cordless phones you can buy, this amazing answer phone from Philips offers HD sound quality. It uses digital recording for messages of up to fifteen minutes in total and the speakerphone function lets everyone in on the conversation. The 100 name phonebook is bright and easy to read. A range of call management features includes: Call Waiting, Caller ID, Conference Call, Explicit Call Transfer, and Microphone mute. The set contains four phones, one main base station w

Bosch BSG71266GB Pro Energy Vacuum Cleaner
The 5L capacity Bosch vacuum cleaner is a heavy duty machine perfect for the family home. Its 7.2m cable and long hose with telescopic tube mean you won't lose time constantly re-plugging the machine into a new outlet in each room. In addition, HEPA filtration means the air coming out of the machine is free from dust, pollen, microbes and other tiny particles.

Russell Hobbs Mini Chopper
If you have only a small amount of food to blend, simply want to chop a handful of fresh herbs or puree a single portion of baby food then the Russell Hobbs Mini Chopper is the perfect utensil. With a 0.2L capacity and stainless steel blades it will process your food quickly with its 160W motor. It has one speed setting, non-slip feet and the removable parts are dishwasher safe.

PURE One Elite White DAB Radio
A classy performer, this stylish, well turned out portable radio produces beautiful sound quality, both from its digital receiver to its punchy speakers. Finished in a lovely, tactile satin, this version is a stylish white colour. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 50 presets let you quickly jump between your favourite radio stations. It has a headphone jack so you can listen without disturbing oth

Different by Design Hard Anodised 14cm Milk Pan
Hot cocoa time? The Sainsbury's Different By Design brand leads the pack with this aluminium milk pan. The pan heats evenly and is suitable for gas or traditional electric hobs. The moulded spout makes for easy pouring. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years to come. The aluminium is anodised, a process used to make the metal more resistant to

Charlie and Lola Single Duvet Set
This child's duvet set contains one single duvet with popper fasteners and one pillowcase featuring Charlie and Lola from the popular TV series. Machine washable.

Tu Fine Stripe Duvet Set Blue
Crisp and sharp, these printed duvet sets add a modern touch to any bedroom. The polycotton mix ensures both comfort and a long life, as well as the ability to machine wash and tumble dry. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220c

Sylvanian Families Brother at Home Set
No house is complete without its "smallest room", even in the Sylvanian Village! The set includes a Tailbury Dog figure, lavatory, hand basin and cabinet plus cleaning and bathroom accessories. Suitable for ages four and up.

Sainsbury's Shaggy Chenille Bath Mat Teal
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!