Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Cello 19" HD Ready Digital TV/DVD Combo Black C1973F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This piano black HD-ready 19-inch model, with built-in Freeview, DVD player and Electronic Programme Guide, makes a great second or bedroom TV. The widescreen set has 1440 x 900 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, so the picture and sound quality are excellent.

Sony KDL37W5500U 37" Digital Full HD 1080p 100hz LCD TV
This stylish TV is a real all-rounder, offering a range of functions to meet all your viewing needs. Whether you're catching an episode of your favourite TV drama, watching a Hollywood blockbuster, gaming or streaming video from the internet, this TV has it covered - you can even use it as a digital photoframe. As far as picture goes, Sony's Bravia Engine 3 delivers images of impressive depth and clarity with pin-sharp contrast. Live Colour and Advance Contrast Enhancer make colours pure and vivid, and ton

Odyssey Towel Palm
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Weight Watchers Digital Doctor's Scales
These scales have an extra-large robust platform engineered in heavy duty steel. They feature a non-slip rubber platform which is great for wet bathroom floors and measure body weight in 100g increments, giving you a choice of measurement in stone, kilos or pounds. The scales have a weight capacity of 27 stone and feature a simple foot touch mechanism to activate. There are optional carpet feet for use on soft floors and an extra large LCD display for at-a-glance reading. Long-life batteries included. 10 y

EI Smoke Alarm with Silencer
The EI Smoke Alarm is a potential life saver. Keep your family, home and possessions protected from fire, fumes and smoke with this ingenious, reliable and unobtrusive little device. The alarm is highly sensitive and will respond to all standard fires. It is equipped with a dual ionisation chamber that uses electrically charged ions which react to smoke particles. The device is powered by a 9V battery (included), which means it needs no wiring, and is equipped with a missing battery indicator to prevent in

Salter Silver Glass Kitchen Scales
The Salter Silver Glass Kitchen Scale has a hygienic, easy to clean platform of toughened glass with metallic fittings. It is designed so you simply place whatever you want to weigh directly on the platform, or use it with a bowl (not supplied). The scale automatically adjusts for use with most bowls or containers and has an easy to read digital LCD display. The Salter Silver Glass Kitchen Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 5kg (11lb). Best o

Gaiam Taebo Contact Complete
Tone, strengthen and slim your body with this great DVD and punching bag kit from Billy Blanks. The bag fills with air, while a water filled base ensures it bounces back to take whatever punishment Billy tells you to give it. The five foot speed bag takes about 15 minutes to inflate, and then it's time to get sweating with Billy's world famous full body workouts on two DVDs. A pump and inflating instructions are included.

Different by Design Hard Anodised 14cm Milk Pan
Hot cocoa time? The Sainsbury's Different By Design brand leads the pack with this aluminium milk pan. The pan heats evenly and is suitable for gas or traditional electric hobs. The moulded spout makes for easy pouring. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years to come. The aluminium is anodised, a process used to make the metal more resistant to

in-tune 4th Gen Nano crystal case
A clear case for your 4th generation iPod Nano. Protect it from scratches with this case which shows off your iPod's vibrant colour.

Minky Easyfit Medium Ironing Board Cover
Minky Ironing Board Covers are pretty and functional. They're designed to make ironing less of a chore. The Minky Easyfit Medium Ironing Board Cover fits most medium (124 x 40cm) bullet shaped ironing boards and will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. Easyfit board covers have a felt backing to let your iron glide easily over your laundry.

Fuji Finepix S1500 10-Megapixel 12x Zoom Digital Camera
A remarkably small camera for its size and features. Sporting a massive 12x zoom (33mm-396mm equivalent), automatic or semi-manual modes, and a SLR-style design, this super-zoom camera frees you from having to change lenses while giving you massive flexibility of shot size. Stabilisation is all important when shooting with such a high zoom-factor, and reduces blur even at night time. Impressively, this camera has a tracking auto-focus, so you can keep moving objects in focus. This high-end feature is norm

Aqua Beads Art Deluxe Set
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! With over 1200 beads, the Deluxe Set includes everything you need to get creative with Aqua Beads. The set contains coloured beads, bead holder, eight template sheets, three layout trays, water sprayer, base tray, instruction and handy tips sheets and tidy away tray. Suitable for ages four a

Sainsbury's Shaggy Chenille Bath Mat Sage Green
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Infantino Baby Beach Band
This 5-piece musical instruments set has all the right moves. The clam shakers, lobster maraca, starfish cymbal, fish tambourine and octopus drum play a groovy tropical tune. Suitable for ages 6 months and up.

Husky Budweiser Beer Chiller
Keep your drinks cold while freeing up more room in your fridge for food - enjoy ice cold Budweiser whenever you like. This funky, efficient Husky Budweiser Beer Chiller is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The silver design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a compress

Rowlinson Metal Storette
This handsome steel storette, pre-painted in olive and white, will fit in a corner for an attractive and compact storage space in any garden and requires no periodic treatment. The lifting lid and lockable sliding double door (padlock not included) make for easy, secure access. Other features include rust proofing, fire, rot and rodent resistance. This low maintenance storette requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from

Lilbourne Chair New Floral Cream
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Philips Senseo Coffee Maker
If you like the taste of freshly brewed coffee any time of the day, then look no further than the easy to use Philips Senseo coffee machine. This patented design combines this great coffee maker with Douwe Egberts Senseo coffee pods to offer a full, smooth tasting coffee with a delicious foam layer. Designed to ensure that the right balance of coffee and water is achieved every time, this coffee machine makes great espresso, filtered coffee and cappuccino using a pump action. The 1450W machine has an auto-

Smart Globe
Use the Smart Pen to select any country around the globe then learn about its population, time zones, history, currency and people. Each country has 30 fun activities to help you learn facts and news from around the world from flags to weather disasters. Connecting to the SmartGlobe internet server will update your system with age appropriate information so this SmartGlobe will never go out of date. Three age settings are available so children as young as 5 can happily use this globe. A wireless smartpen

Christy Modern Rose Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Modern Rose Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the regal, Versailles-esque design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried for total con

Le Creuset Rectangular Roasting Dish Volcanic 26cm
This volcanic orange Le Creuset roasting dish has been hand-finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Typhoon Sushi Dinner Set for 2
Now you can enjoy your favourite sushi and sashimi from the comfort of your own home with this dinner set by Typhoon. The set includes two white ceramic dipping sauce bowls, 1 sashimi/sushi serving bowl, 2 sets of bamboo chop-sticks and 2 bamboo placements that double as sushi rolling mats should you want to try your hand at making sushi! Made in China, this set can help re-create an authentic Asian dining experience.

Zebco Starter Carp Set
Perfect for younger anglers or first time fishermen, the Zebco Starter Carp Set contains everything you need to get started. The set consists of 2, 3.6m glass fibre carp rod and reel combos in their own rod bag, a rod pod (for holding the rod in position while fishing), a bait indicator set and 3 alarms (so you'll always know when you've had a bite), 1.80m carp landing net, weighing mat (no need to wait to find out what your catch weighs) and end tackle. The Zebco Starter Carp Set carries a 2 year guarant

Genoa Chair Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provides firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. The leather on this sofa is corrected and pigmented - see our Furnitu

Milton Double Bed
Part of the Milton bedroom range, the Milton Double Bed is a traditional bed in ash, with a medium gloss varnish that highlights the attractive grain of the wood. The high, wood-panelled headboard matches the lower footer in the same panelled design. Unvarnished wooden slats support the mattress, and these screw into place to avoid slipping. The bed features 2 additional central legs for extra support. This lovely bed is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifu

LG 37" 1080 Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD 1080p-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1920 x 1080, a contrast ratio of 80,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience.

Sanyo Stainless Steel 25L Digital Microwave Oven and Grill
This 25L combination microwave oven features a child lock for safety, 8 auto menus, 8 power levels, simultaneous cooking, 99 minute timer, quick and delay start, a 1000W double grill and has an attractive stainless steel finish. So whatever meals your family demand, with this combination microwave oven and grill you'll be able to satisfy them in double quick time. One year guarantee.

Tefal 2400W Aquaturbo Steam Iron
The Aquaturbo Steam Iron features a scratch-resistant ceramic auto clean soleplate, which ensures no residual dirt is left on the iron to mark any future clothing. It's also got the ability to add extra steam to get out even the toughest denim creases, while the vertical steam function is handy for steaming clothing already hanging. The iron also features an anti-drip system, quick-fill and auto-steam control.

4 Drawer Slatted Bamboo Narrow Unit White
If you're often wishing you had extra cabinet space where you could tidy away surplus shampoo bottles, make-up, razors and other odds and ends, then this handy portable drawer set could answer your storage prayers! Slim enough to slot discreetly under a dressing table or against a bathroom wall this unit looks fresh and clean in painted white bamboo. Four fully removable drawers provide storage for your bedroom and bathroom bits and bobs. Requires some self assembly, easy to follow instructions are include

Razor Ripstik
You don't have to snowboard to carve back and forth! The Razor Ripstik has inline castor trucks and a dual pivoting deck to provide the same experience on solid ground. The concave deck makes for a more comfortable ride with increased foot control, and the special design means you can accelerate and steer without pushing. The Razor Ripstik has urethane wheels with ABEC bearings for a smooth ride. It's suitable for kids aged 8+.