Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Aerobed Inflatable Mattress ClassicBristan Quest Bath and Shower MixerCatherine Lansfield 300 Thread Count Fitted Sheet CreamCello 15" HD Ready Digital TV/DVD Combo Black C1597FPeppa Pig Push and Go Beach BuggyGarmin nuvi 1210 Sat Nav with BluetoothVelomann Bicycle Work StandElectrolux Power of Red Pets Upright Bagless Vacuum CleanGelert Kids Camouflage Sleeping BagVerbatim DVD+R Slim Cases Pack of 10Rowlinson Haven ArbourNintendo DSi Handheld Console BlackLEGO Star Wars Hyena Droid BomberKen Hom 36cm Non Stick Carbon Steel WokTu Fine Stripe Duvet Set BlueTu Hard Anodised 5-Piece Cookware SetPhilips Portable CD/FM Player AZ102S/05Gallery Classic Mantle Mirror SilverSylvanian Families The CaravanVerbatim Silver 250GB USB Portable Hard DriveSylvanian Families Garden Barbeque SetBSA Milano 26" Dual Suspension Ladies' Mountain Bike,Wooden Frame and Rattan 2 Drawer Unit NaturalDartington Spark Posy VaseTu Pintuck Panels Duvet Set ChocolateTerence Conran White Wine 4 PackAbbey Dressing TableEpson T0801 Black Ink CartridgeTu Medium Depth Baking Tray with Rack BlackConstellation 24" 4 Wheel Eva Trolley Case
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Panasonic TG8421 Black Quad Handset Phone
These elegant phones are the top of Panasonic's digital cordless range and certainly look and act the part. Boasting a sleek black design, they will fit into even the most sophisticated environments, so they're ideal for home or office. Fully charged, they allow up to 15 hours' talk time and 250 hours' standby time, and have a 2" colour LCD display screens. Caller ID with caller ID memory, call waiting and text messaging capability are available, subject to your line subscription. With 40 minutes recordin

Postman Pat SDS Sorting Office Playset
Postman Pat has received a well deserved promotion to Head of the Special Delivery Service (SDS), which means he has to deliver post any time, anywhere! Postman Pat and Jess, his black and white cat, will be busier than ever with the new job. Little fans of the show can now help Postman Pat sort the post, with the Postman Pat SDS Sorting Office Playset. The handsome front of the sorting office has a working slide up door for mail carts to enter, and the back is wide open so kids can recreate their favourit

Tu Large Solid Oak Frame 8x10"
Treasure your memories and keep them on display in this Tu Large Solid Oak Frame. This large sized photo frame can fit an 8x10 picture and is perfect for bedside, desk or mantelpiece, or can be hung on the wall - all wall fixings are included.

Oakham Large Sofa Sand
A traditional shape with its high back and roll arms, the Oakam large sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in sand to match a broad range of decors, this sofa has pleat detail on the upper back that adds a smart finish. UK-Made too.

Philips Sonicare Healthy White Toothbrush
The Philips Sonicare spins at 32000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to two weeks' brushing from a single 24 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. There's three brushing modes, gentle start mode to protect your gums, an ergonomic handle and pulsing head. You can even store three extra brush heads in the brush. Sold with a travel cas

Philips 2400W Steamglide Iron
Remove creases easily and effortlessly from fabrics with this 2400W Steamglide Iron from Philips. Its ergonomic soft-grip handle is perfect for those long ironing sessions and with a steam boost of 150g per minute even the most stubborn creases can be removed. You can use this iron as a vertical steamer to remove creases from hanging fabrics and its pointed tip reaches easily into tricky places like buttons or hems. Delicate garments are protected by a drip-stop system that prevents water droplets staining

Binatone Speakeasy 3410 Telephone
This cordless DECT phone set combines comfort, freedom and flexibility, with up to nine hours' talk time and 150 hours' standby. The large buttons and display make it very easy to use, and it is hearing aid compatible. Between the two sets, you can store up to 300 names and numbers, while the answering machine allows up to 14 minutes' total digital recording with remote access. Caller display saves information on the last 20 incoming calls and the last 10 outgoing numbers are saved. Other features includ

HP 350 Black Ink Cartridge
The HP 350 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 350 ink cartridge - HP Deskjet D4260/D4360, HP Deskjet D5360, HP Officejet J5730/J5780/J5785/J6410/J6415, HP Officejet J64244, HP Photosmart C4270/C4272/C4280/C4340/C4380/C4390/C4472/C4480, HP Photosmart C4485/C4580/C4585/C4599, HP Photosmart C44244/C45244, HP Photosmart C5280, HP Photosmart D5360. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit

Belkin iPod Touch Silicon Sleeve
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin iPod Touch Silicon Sleeve. This sexy black and red sleeve will fit any 2nd generation iPod Touch. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin iPod Touch Silicon Sleeve is durable and strong and carries a lifetime manufacturer's guarantee.

Draper 18V Cordless Rotary Drill and Case
A powerful 18V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. This model also comes with a soft-grip handle for comfort during prolonged use. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to a

Philips CD2553S/05 Triple Phone
One of the best cordless phones you can buy, this amazing cordless answer phone from Philips is one of very few phones in the market to offer HD sound quality. Designed to high specifications with understated style. It uses digital recording to record messages of up to fifteen minutes in total. The speakerphone function lets everyone in on the conversation. The 100 name phonebook is displayed on a bright, easy to read display. A range of call management features includes: Call Waiting, Caller ID, Confere

Tu Slow Close Toilet Seat Black
Whether you've damaged your current toilet seat, bought a new toilet without one or just fancy a change, this MDF toilet seat is stylish and comfortable. With hydraulic hinges for controlled and quiet closure, there will by no slamming the seat down either accidentally or purposefully. The seat measures 37.5 x 48cm

Russell Hobbs 4 Slice Brushed Stainless Steel Toaster
Bring style to your kitchen with this brushed satin stainless steal Russell Hobbs 4 slice toaster. It allows you to use the two separate sides independently for a two slice operation or four if both levers are pushed down at the same time. The extra wide slots mean thick bread can be toasted easily and it also has reheat and frozen settings to toast bread straight from the freezer. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a varia

Tu Pleated Swirl Lampshade Cream
A traditional, attractive pleated lampshade in cream.

Activity Table
This light and easy to assemble table is topped with plugs for building with the colourful bricks included. A sturdy play stool lets feet have a rest as creativity takes over at this fun activity table. A basket underneath the table stores bricks neatly out of the way when not in use. Robust enough to withstand knocks and scrapes, this activity table is also wipe clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Forest Wall Art Set of 3
Lose yourself in a tranquil, sun dappled forest without leaving your sitting room! The natural, muted colours in these 3 prints will lend an organic note to a variety of interior settings. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.

Samsung ES15 10 Megapixel Digital Camera Silver
A great little digital camera for the budget conscious buyer, the Samsung ES15 10 Megapixel Digital Camera does without the bells and whistles, but keeps the essentials: 10 megapixel photos for large printing and a useful 3x zoom lens (38mm to 114mm equivalent). A range of useful automatic functions keeps things simple, fuss-free and high quality. Digital image stabilisation works to reduce image blur, while face detection automatically finds faces in the frame and focuses on them. It also makes sure the f

Tu Plain Pintuck Duvet Set White
Class up your bedroom with bedding from the Plain Pintuck range. This simple, classic duvet set is made from pure cotton with a thread count of 144, so it will be as comfortable as it is stylish. The single set consists of a single duvet cover and matching pillowcase, the double, king and super king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover measures 135cm x 200cm, the double is 200cm x 200cm, the king size is 230cm x 220cm, and the

Daisy Toy Chest
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. With its heavy lift-off lid and metal stay, the Daisy Toy Chest is sturdy enough to cope with life in the nursery, no matter what toys are stored inside. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Self-assembly is required.

Draper Workbench Power Tool Kit
This handy set comes with all the tools you'll need to get started on some serious DIY. A brilliant kit for those who have none of these tools yet, or who need one or two replacement tools, and want to expand their DIY prowess. The easy to fold workbench is only one part of why this is a brilliant set. The fold-down workbench is well designed to be as flexible and useful in the workshop as possible. It has dual clamping action for stability, and 24 holes along the length of the work surface for clamping do

Simplehuman Bin Liner Size D
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Bosch All Star 2400W Steam Iron
The Bosch All Star 2400W Steam Iron has the quality features you'd expect from a quality Bosch iron, including horizontal and vertical usage options. It's self-cleaning and the no-drip system prevents water getting on the fabric if you iron before it's hot enough. A specially treated, scratch-proof ceramic soleplate ensures durability and smooth gliding for creaseless performance, while the steam output can be adjusted for 40g (a low, constant level for relaxing creases) or 100g (a single, powerful shot to

Milton King Size Bed
Part of the Milton bedroom range, the Milton King Size Bed is a traditional bed in ash, finished with a medium gloss varnish that enhances the attractive grain of the wood. The high, wood-panelled headboard matches the lower footer in the same panelled design. Unvarnished wooden slats support the mattress, and these screw into place to avoid slipping. The bed has 2 additional legs in the centre for extra support. This lovely bed is made from solid natural white ash (a hardwood) and ash veneer. It will ble

Sony KDL-37V5500 37" Full HD LCD TV Black
Enjoy stunning picture clarity, colour, depth and definition with this stylishly designed TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit what you're watc

Universal Wireless Bluetooth Car Visor Kit
Be safe and legal with this hands-free device that doubles as an in-car kit or a desktop speakerphone. The metal clip allows you to attach the unit to a car sun-visor, and it comes with a 12/24V charger for recharging the battery through the cigarette lighter. The loudspeaker and microphone are housed in the same unit. The kit also includes Digital Signal Processing circuitry for noise and echo reduction. The simple controls keep make for supreme ease of use, with one button for on/off, pairing and genera

SanDisk 4GB M2 Memory Stick Micro
For use with Sony Ericsson Mobile phones, this 4GB micro memory stick can fit up to 1000 MP3 files or 22 hours worth of video. Providing plenty of storage in a tiny package.

Bob the Builder Quad Skates
Kids, join Bob the Builder on these fabulous Quad Skates and get mobile! Perfect for active youngsters, these colourful four-wheeled skates are decorated with the character Bob the Builder from the hit children's TV programme. The easily adjustable skates fit children's shoe sizes 8-13 and have 3 safety functions including front wheels locked, forwards only and free wheel, and come equipped with quick release fastening straps. Suitable for age 3+.

Tu 3 Tier Round Tube Corner Glass Shelf
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Round Tube Corner Glass Shelf. If you've a corner spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its appealing rounded bars, and with 3 frosted glass shelves, the unit's large enough to hold a whole assortment of unguents and grooming appliances. It will fit in a corner without protruding into your bathroom space. Some assembly is required.

Remington Cordless Bikini Trimmer
The showerproof, battery operated Remington Cordless Bikini Trimmer is perfect for trimming unwanted hair. It comes with a miniscreen shaver to smooth areas, while the trimmer cuts at 5 different lengths, easily adjustable by a thumb operated wheel. There's also a precision trimmer for fine trimming work. Being showerproof, it's washable. Also included is a zipper storage pouch. Comes with a 2 year guarantee.

Duracell Supreme Rechargeable AA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for use in digital cameras and other high drain devices. They can be recharged 100s of times.